Privacy Policy

Vertically builds websites and an AI assistant ("Emma") for roofing companies. This page explains what we collect, why, and how to reach us.

Roofing companies (our customers)

• Business information from public sources (your Google Business Profile, your website) to build your health check and website.
• Settings you give us: hours, services, towns, prices, photos, booking rules, contact details.
• Google Calendar, if you connect it. We use your calendar's free/busy times to show open inspection slots on your website, and we add the inspections homeowners book. We do not read the content of your other events. Access tokens are stored encrypted and are never shown to anyone. You can disconnect at any time from your settings or at myaccount.google.com/permissions.

Homeowners (visitors to our customers' websites)

• When you request an inspection, a price or a callback, we collect what you enter (name, phone, address, details, photos) and pass it to the roofing company you contacted so they can reply and book your inspection.
• Texts and calls are sent only with your consent. Reply STOP to any text to opt out. Calls with the AI assistant may be recorded, and you are told at the start of the call.

How we use and share data

Only to provide the service: building and running the website, answering and booking leads, and reporting results to the roofing company. We use service providers to do this (hosting, texting and voice, AI, mapping, email). We do not sell personal information, and we do not use Google user data for advertising or to train general AI models.

Google user data

Vertically's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Keeping and deleting data

We keep data while the service is active. Roofing companies can ask us to delete their account and data, and homeowners can ask a roofing company or us to delete their information, using the contact below.

Contact

Questions or deletion requests: privacy@vertically.online.